Parents Who Host Lose the Most
Parents Who Host Lose The Most: Don't be a party to teenage drinking is a public awareness campaign educating communities and parents about the health and safety risks of serving alcohol at teen parties. Parents Who Host, Lose the Most focuses on celebratory times for youth, such as homecoming, holidays, prom, graduation, and other times when underage drinking parties are prevalent. This campaign encourages parents and the entire community to send a unified message that teen alcohol consumption is unhealthy, unsafe, and unacceptable. This campaign is co-sponsored by Quest Recovery Center.
Morgan County Substance Abuse Network (MCSAN) and Quest Recovery Center kicked off the Parents Who Host campaign in December 2009. Implementation of the program included:
- The Parents Who Host Public Service Announcement was aired on WAAY-TV. From December 2009 through May 2010 the PSA aired over 200 times for more than 1,372,000 gross impressions. Gross impressions is the total number of unduplicated people or households represented by a given media schedule. The PSA is currently airing on WAAY-TV and will continue to air through September 2012.
- Billboards have been placed in various locations throughout Decatur and Morgan County. Exposure for these billboards reached over 4 million people.
- Print ads ran in the Decatur Daily for a total of 20 days between March and May 2010. Total readership for those days is approximately 1,120,000. Print ads were also included in the Decatur Daily Football Special. Total readership for those four days was approximately 210,000.
- Parents Who Host ads were placed in sports programs from Austin High School, Decatur High School, Hartselle High School, Brewer High School, Danville High School, Falkville High School, and Priceville High School. Over 3,500 programs were printed.
- In 2011, information promoting Parents Who Host and a safe and drug free program night was distributed to local florists, tuxedo and formal wear shops, limo services, and hotels.